Weight Watchers introduced Beyond the Scale
their new breakthrough approach to weight loss, in December 2015. Beyond the Scale
is a holistic approach to a healthier, happier life that encompasses the evolving needs, mindsets, and science around weight management. Learn more on the Weight Watchers
website. Get the Beyond the Scale program flyer
The new program includes:
- New SmartPoints™ plan to make healthy eating simple: The new system delivers weight loss while using the latest nutritional science to go beyond both calories and the previous Weight Watchers PointsPlus system. SmartPoints is the plan Oprah Winfrey has been using to lose weight and eat healthier since she became a member in August.
- New fitness approach that fits a busy life: Members receive personalized activity goals and have access to the new FitBreak by Weight Watchers™ app, which helps turn moments of downtime into up time.
- A personalized program that serves each member's lifestyle, goals and challenges: Based on an assessment, members get daily and weekly SmartPoints targets, personalized activity goals and relevant content designed to help find and fuel inner strength.
"We're meeting members where they are today, inspiring and guiding healthier choices not only to lose weight but realize benefits that go beyond just the number on the scale," said Jim Chambers, President and CEO, Weight Watchers International, Inc. "Beyond the Scale delivers more ways than ever for you to personalize your program, define your success, and guide you on your road to healthier living."
"We developed our new program from the ground up using the latest scientific learnings to go beyond calorie-counting and deliver against a much broader set of objectives than just the number on the scale. With SmartPoints, we're delivering weight loss results while nudging members toward an eating pattern that includes more lean protein, fruits and vegetables, and less sugar and saturated fat. Everything is still on the menu, while taking our strongest stance ever on eating healthier foods," said Gary Foster, Chief Scientific Officer, Weight Watchers International, Inc. "What's more, in Beyond the Scale, you find ways to fit fitness into your life and tap into the confidence you need to start, the motivation to stay inspired, and the positive energy to keep going, because clinical evidence shows that happier people tend to make healthier choices."
"Weight Watchers has given me the tools to have accountability to myself," said Oprah Winfrey. "I invite anyone who has tried to lose weight before – including with Weight Watchers – to join me and find a new way of being."