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Vice President for Marketing and Communications

POSITION SUMMARY

This position reports directly to the President and will be a member of the executive team. The position’s goal is to build awareness of the university’s current strengths while also delivering engaging messages that advance and protect the university’s reputation and mission. The Vice President has oversight of internal and external communications for the Norman campus, Health Sciences Center, OU Medicine enterprise in OKC, and Tulsa campus through collaboration and teamwork with the President, executives, and academic leadership to ensure consistency and cohesiveness in delivered messages.

This position is responsible for the development of updated unified strategic marketing plans and dynamic public relations campaigns supported by best practices and data analytics. This position currently manages these teams: video marketing, digital marketing, web marketing, special events, and media relations.


KEY RESPONSIBILITIES

  • Develop, prioritize, and implement forward-thinking and proactive marketing and communication strategies to enhance the visibility, brand, and reputation of OU on a local, state, national, and global level
  • Lead efforts to segment, target, and engage diverse audiences
  • Develop, prioritize, and oversee outreach strategies to promote awareness, understanding, and support of the university mission and strategic goals, in coordination with President and executive offices
  • Lead and coordinate emergency/crisis communications and manage the media and press following any serious events that impact the OU community
  • Measure and present return-on-investment of marketing initiatives and public relations efforts
  • Maintain expertise in emerging technologies and marketing tools to showcase OU as a leader in research, education, and healthcare
  • Provide collaborative leadership across the university to ensure that communication, branding, and marketing efforts are effective, clear, and consistent
  • Provide relevant, accurate, and timely information to the university community and the media
  • Cultivate community, state, and national media network relationships to promote the university and proactively manage news cycles and messaging
  • Serve on the Trademark Administrative Committee charged with managing university brand standards
  • Collect, analyze, and interpret qualitative and quantitative data and information to develop thorough understanding of stakeholder motivations, preferences, and opinions and spot emerging trends or issues
  • Promote originality and establish a work environment where creativity flourishes
  • Negotiate contracts and services to achieve goals while being frugal in expenditures
  • Promote a culturally diverse environment and develop a strategy to communicate with a diverse audience
  • Serve as a Campus Security Authority (CSA) by fulfilling training and reporting obligations related to campus safety protocols

PROFESSIONAL REQUIREMENTS

  • Bachelor’s degree in journalism, public relations, communications, or a related field of study
  • A minimum of 7 years of experience in marketing management
  • Experience leading a diverse team
  • Demonstrated track record of success and performance
  • An advanced degree in communication or business is preferred
  • Familiarity with geographically dispersed campuses, academic medical centers, public institutions, and state government
  • Experience in a higher education environment is preferred

SKILLS AND COMPETENCIES

  • Exceptional written and verbal communication skills
  • Proven ability to evaluate the costs, risks, and benefits associated with alternative actions before making decisions
  • Demonstrated experience in developing effective marketing strategies aligned with organizational goals and business outcomes
  • Maintains highest levels of personal and professional integrity
  • Possess exceptional collaboration skills with an ability to partner effectively with others in a complex organization in the pursuit of common goals
  • Effectively build relationships of trust and mutual respect with internal and external stakeholders
  • Ability to measure and adapt to trends and implement new communication platforms

The University of Oklahoma has a Tobacco Free Policy. No Tobacco use is allowed on any university property. You can review the Tobacco Free Policy here. 

The University of Oklahoma, in compliance with all applicable federal and state laws and regulations does not discriminate on the basis of race, color, national origin, sex, sexual orientation, genetic information, gender identity, gender expression, age, religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes, but is not limited to: admissions, employment, financial aid, and educational services. Inquiries regarding non-discrimination policies may be directed to: Bobby J. Mason, University Equal Opportunity Officer and Title IX Coordinator, 405-325-3546, BJM@ou.edu, or visit www.ou.edu/eoo.  

The University of Oklahoma is committed to assisting all members of the OU community in providing for their own safety and security.  The Sooner Safety and Fire Report contains information regarding campus security and personal safety including topics such as: crime prevention, fire safety, university police law enforcement authority, crime reporting policies, disciplinary procedures and other matters of importance related to security and safety on campus. The Sooner Safety and Fire Report also contains information about crime statistics for the three previous calendar years concerning reported crimes that occurred on campus; in certain off-campus buildings or property owned or controlled by OU; and on public property within, or immediately adjacent to and accessible from the campus.  You can review the Sooner Safety and Fire Report here. To request a paper copy of the Sooner Safety and Fire Report, please click here for campus contact information.